Rupert Campbell-Black, undefeated race-horse owner and handsomest man in the world, is in the darkest of places. His adored wife, Taggie, is about to undergo chemotherapy, his beloved horse Love Rat has died, and now his daughter Bianca wants him to buy a languishing local football club – a sport Rupert knows nothing about – so she can return to Rutshire with her football star husband. Rupert’s first impressions of Searston Rovers are distinctly unfavourable. But swayed by Bianca and Taggie, soon Rupert has signed the deal. As Searston’s new owner, he won’t stand for anything less than victory in the Premier League, despite the odds being stacked against him. With help from the club’s ravishing and adorable secretary, Tember West, Rupert sets out to mastermind Searston’s rise to the top, starting with taking charge of the players – much to the fury of Searston’s manager.